SNOWBOARDER MAGAZINE

Photo Credit to Snowboarder Mag

TITLE: Snowboarder Magazine

THESIS: Snowboarder Magazine spreads information based on the latest hot spots, riders, gear, and much more that revolves around the sport of Snowboarding. The Magazine rehashes the evolution of snowboarding, and how much bigger riders go today than when the sport was first invented.

FIVE FACTS: FIVE FACTS ON RECENT ISSUES OF SNOWBOARDER MAGAZINE CAN BE FOUND HERE.

BRAIN: The Limbic brain is most active when reading Snowboarder magazine or viewing the videos on their website. Due to the music and colors changing throughout the video you are completely drawn in through your Limbic brain function. Your Neocortex kicks in when you ask the questions like: Are these guys crazy? How hurt do they get? And resulting in the conclusion of they are crazy, I can’t do that. However, once I am on the mountain I find myself taking risks I normally wouldn’t or dealing with cliff drops that are a complete surprise, which is where the Reptilian brain takes hold of your actions.

8 TRENDS: Snowboarder Magazine uses both the traditional WORD format as well as DIGITAL MEDIA CONVERGENCE. It uses articles that have been written by various authors and journalists, and then manages to incorporate videos and music to go along with the text.

7 PRINCIPLES: In terms of TRADE-OFFS the magazine promotes a view on snowboarding that is glamorous and very uplifting. I completely agree, however there are negative outcomes to becoming this good at boarding. For one thing it is dangerous, time consuming, and restricts your travel options to colder climates or places of a high altitude. Snowboarder Magazine presents a wide variety of PRODUCTION TECHNIQUES: Sound effects in the videos, music to vibe with the actions, fonts to emphasize articles and riders names, video that promotes riders, the magazine, gear, and a variety of other techniques. The EMOTIONAL TRANSFER is used to portray a life of risk and adventure into any other person’s life whether they are at their desk in the offices smallest cubicle reading, or on their way to an Alaskan peak in the helicopter. The PACING of Snowboarder Magazine allows the reader to casually flip through the articles without reading them in any certain order. VALUE MESSAGES consist of a positive outlook that in my mind tells me to get out there, have fun, and take risks to get better and be happy.

29 PERSUASIVE TECHNIQUES: BEAUTIFUL PEOPLE is used all throughout Snowboarder Magazine for example it says subscribe now to see where this is (showing a rider ripping a huge kicker with beautiful women in two piece bathing suits boarding and staring at the rider in the air). BIG LIE is used when there is a fold out advertisement for Burton Snowboard but on the outside it states “same great flavor” and “tasty products inside!” PLAIN FOLKS is used when on a montage of pictures of professional boarders hitting crazy jumps; the title of the montage is “Sick Days” referring to the common man who takes a day off work to hit the slopes.